DealBooster, together with Hitachi and TTEC, set up an AI Avatar that simulated a complex car-purchasing conversation. Anyone walking past could step in and try to sell. No script, no prep- just a realistic scenario with instant feedback.

The first high score was set by a pre-sales engineer. That sparked competition. Senior sales leaders tried to beat it, came back for multiple attempts, and brought colleagues along. What started as a demo quickly turned into a mini sales championship. By the second day, the avatar had been moved to the front of the booth because it was drawing the largest crowd in the hall.

Most companies spend tens of thousands on expo booths, usually on rollups, flyers, and giveaways. The difference here was measurable engagement:

• 300% increase in booth dwell time, as people stayed to compete
• 75+ live sales simulations, each one a qualified interaction
• 20+ repeat visits from senior buyers and decision-makers
• Full tracking of every attempt and every result

Instead of passive traffic, the booth generated active conversations, useful data, and qualified leads.

For marketing teams, this shows that AI avatars aren’t just for training new reps behind the scenes. They can become part of the event itself — especially if you sell complex B2B solutions and need deeper engagement with technical or commercial buyers. When your audience includes sales teams, the impact is even stronger: you get energy inside your own organization as well as attention from the outside.

Most companies focus on making their booth look impressive. Hitachi’s team showed that a booth can be impressive because it gives people something valuable to experience. One avatar, one challenge, one crowd that won’t forget it.

Planning your next expo? Let’s talk about making your booth the one people remember.